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北美主流文化当中,各种颜色都象征什么

by JC, published: 2009-06-16 07:54 viewed: 298 times
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颜色和市场推广中的心理学有关系。以下就是美国人和加拿大人主流文化认同的颜色和它们代表的意义.

Red –excitement, strength, sex, passion, speed, danger.

Blue –(listed as the most popular color) trust, reliability, belonging, coolness.

Yellow –warmth, sunshine, cheer, happiness

Orange — playfulness, warmth, vibrant

Green — nature, fresh, cool, growth, abundance

Purple –royal, spirituality, dignity

Pink — soft, sweet, nurture, security

White –pure, virginal, clean, youthful, mild.

Black –sophistication, elegant, seductive, mystery

Gold — prestige, expensive

Silver — prestige, cold, scientific

来源:
http://blog.cooleremail.com/cooler-marketing/marketing-and-the-psychology-of-color/
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