颜色和市场推广中的心理学有关系。以下就是美国人和加拿大人主流文化认同的颜色和它们代表的意义.
Red –excitement, strength, sex, passion, speed, danger.
Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow –warmth, sunshine, cheer, happiness
Orange — playfulness, warmth, vibrant
Green — nature, fresh, cool, growth, abundance
Purple –royal, spirituality, dignity
Pink — soft, sweet, nurture, security
White –pure, virginal, clean, youthful, mild.
Black –sophistication, elegant, seductive, mystery
Gold — prestige, expensive
Silver — prestige, cold, scientific
来源:
http://blog.cooleremail.com/cooler-marketing/marketing-and-the-psychology-of-color/
