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Email Marketing: MailChimp Alternatives?

by JC, published: 2012-08-20 12:14 viewed: 1445 times
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MailChimp is quite good as a small business bulk email marketing software. But, at times, if you are not careful pruning your mailing list, you might send out a lot of email blasts and got quite some of them bounced back. In this case, MailChimp could stop your account, since a lot of bounced emails back to MailChimp would make them look bad to the email receivers. Thus, could affect their overall email delivery for other customers.

So if you got a termination letter from MailChimp for whatever reason, what are the options then?

Below is a list of possible alternatives to MailChimp.

MailerLite.com
Simple email marketing for small business, $99/year for email newsletters.

AWeber.com
Arguably the most popular email marketing tool on the web.

iContact.com
Email marketing and social media marketing software.

VerticalResponse.com
Simple and effective email marketing software, trusted by over 100,000 small businesses.

Infusionsoft.com
Marketing automation and email follow-up sequences.
Comments (7)
1. JC 2012-02-10 10:48
SendGrid.com
This is said to be a good alternative to MailChimp. I think SendGrid is geared more towards developers and companies who want to heavily customize their emails targeting each individual customer. It is basically like a hosted smtp server so you could send email programmatically.

On another note, MailChimp STS, MailJet and SendGrid are 3 SMTP Email Marketing Services with free plan, so you can easily test them and decide which one is the best for you.
2. JC 2012-04-18 12:18
If you know of any other good MailChimp alternatives, please Contact Us. We are happy to add more services in order to provide people with choices for marketing tools.
3. JC 2012-06-15 13:34
If you are a high-end user for email services, say, you have couple hundred thousand subscribers, I heard Email Delivered (emaildelivered.com) should be a good one to use. It is a manage-your-own email service.
4. JC 2012-06-15 13:46
Tips for sending out emails: testing of email marketing should be focused on the following aspects, sorted by importance:
-open rate
-click-through rate
-conversion rate

Email is more effective so customers would open it if it is coming from a personal name with company name at the end. something like, From Joe at JSoftware.com.
5. JC 2012-08-20 12:04
I heard Amazon also has this Amazon Simple Email Service. And their pricing is quite cheap. So for starters, could be worthwhile to use.

Amazon is a very good brand, so I imagine that they are going to keep invest into this as part of their cloud computing strategy.
6. JC 2012-08-20 12:14
SendGrid recently brought on a new CEO, Jim Franklin, who worked for Oracle before. So it looks to me that SendGrid is at the point where going for the higher-end customer could be a market differentiation for them. That seems to me the most important factor that Jim went on board to help with.

Oracle folks are very strong at enterprise sales. The recent guru in this is SalesForce.com's CEO, Marc Benioff. I've read his book Behind the Cloud, word by word. It is the best book about how to build a SaaS company and also I've learned about about B2B enterprise sales.

Back to the email issue, at the end of the day, technology could only solve the email spam issue up to a certain point, but I would argue that having good relationship with big ISPs like AOL, Yahoo, Hotmail/Outlook mail, is far more important.
7. JC 2014-04-28 11:42
Amazon Simple Email Service (Amazon SES) looks like a good one too, compared to MailChimp, it might be pretty cheap. I know some companies are using that to send mass targeted emails to potential customers.
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