On Amazon.com where you can now get this
Burpee SuperSeed Seed Starting Tray for just $11.44 (regularly $19.95)!

Get your seeds off to a great start with this seed starter tray! It features 16 extra-large flexible pop-out cells made of soft food-grade silicone to reduce transplanting stress on seedlings. The molded corner slots improve drainage and soil aeration while the watering tray has deep channels that draw excess water away from the cells.
Plus, the extra-large cells allow for deep-rooted plants like tomatoes, peppers, and eggplants to grow. AND the tray is easy to clean and reuse!